Well as the situation with FIFA unfolds, and the organisation continues to unravel itself, we can see the power of truth, authenticity and trust which are the key attributes of what we believe in within coaching. It was only a matter of time before the truth began to surface, and one can only imagine the situation is going to get worse for FIFA. Without prejudice to the ongoing investigations, there is clearly been a level of deceit at all levels. It takes energy to be deceitful, and eventually that energy runs out. At that point this is when things start to crumble, which we are seeing now. It is likely that this collapse is only going to accelerate, as when the wall that protects the charade disappears the exposure has a compound effect. It takes a lot less work and energy to be true to values/principles and by definition this situation is a lot more pleasant place to be, and is easily sustainable.